HomeZoho CRM vs Insightly
Updated March 2026 · Independent Analysis

Zoho CRMvsInsightly

Zoho CRM starts at $20/mo, 31% cheaper than Insightly's $29/mo. Zoho CRM is rated higher at 4.2/5 vs Insightly's 4.1/5.

Z
Zoho CRM

Full-featured CRM for businesses of all sizes with extensive customization

4.2/5Founded 1996250K+ businesses users
Try Zoho CRM Free →
I
Insightly

CRM with integrated project management and marketing automation

4.1/5Founded 200925K+ companies users
Try Insightly Free →

⚡ Quick Stats

Avg Rating
🏆 Zoho CRM wins
💰
Starting Price
Zoho CRM$20/mo
Insightly$29/mo
🏆 Zoho CRM wins
🔧
Features
🏆 Zoho CRM wins
🎁
Free Plan
Zoho CRMYes ✓
InsightlyYes ✓

📊 Ratings Breakdown

Z

Zoho CRM

4.2/5 avg
G2 Score4.1/5
Capterra Score4.3/5
Overall Avg4.199999999999999/5
I

Insightly

4.1/5 avg
G2 Score4.2/5
Capterra Score4/5
Overall Avg4.1/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Zoho CRM if you need:
  • Deal Management
  • AI Assistant (Zia)
  • Reports & Analytics
  • Email Integration
  • Social CRM
Try Zoho CRM Free →
Choose Insightly if you need:
  • Pipeline Management
  • Project Management
  • Email Tracking
  • Custom Dashboards
  • Reporting
Try Insightly Free →

🔧 Feature Comparison

Zoho CRM uniquely offers Deal Management, AI Assistant (Zia), Reports & Analytics. Insightly uniquely offers Pipeline Management, Project Management, Email Tracking. Both share 5 features including Lead Management, Contact Management, Workflow Automation.

Feature
Zoho CRM
Insightly
Lead Management
Contact Management
Workflow Automation
Mobile App
API
Deal Management
AI Assistant (Zia)
Reports & Analytics
Email Integration
Social CRM
Inventory Management
Custom Modules
Canvas Design
Telephony
Web Forms
Pipeline Management
Project Management
Email Tracking
Custom Dashboards
Reporting
Web-to-Lead Forms
Role-based Permissions
AppConnect
Calendar Sync
File Sharing
Total Features
15
15

💰 Pricing Comparison

Zoho CRM starts at $20/mo, 31% cheaper than Insightly's $29/mo.

Z

Zoho CRM Plans

Free tier available

Free
Free
  • 3 users
  • Leads & contacts
  • Tasks
StandardBest Value
$20/user/mo
  • Scoring rules
  • Workflows
  • Multiple pipelines
Professional
$35/user/mo
  • SalesSignals
  • Blueprint
  • Inventory management
Enterprise
$50/user/mo
  • Zia AI
  • Custom modules
  • Multi-user portals
Ultimate
$65/user/mo
  • Advanced BI
  • Enhanced feature limits
Full Zoho CRM pricing breakdown →
I

Insightly Plans

Free tier available

Free
Free
  • 2 users
  • 2500 records
PlusBest Value
$29/user/mo
  • 100K records
  • 25 email templates
Professional
$49/user/mo
  • 250K records
  • 100 email templates
  • Workflows
Enterprise
$99/user/mo
  • Unlimited records
  • Custom objects
  • Lambda functions
Full Insightly pricing breakdown →
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❓ Frequently Asked Questions

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