CompareStack/MailerLite vs Klaviyo
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Updated March 2026 · Independent Analysis

MailerLitevsKlaviyo

MailerLite starts at $10/mo, 50% cheaper than Klaviyo's $20/mo. Both rated 4.7/5 by users.

M
MailerLite

Affordable email marketing with powerful automation for growing businesses

★ 4.7/5Founded 20101.4M+ users users
Try MailerLite Free →
K
Klaviyo

Marketing automation platform purpose-built for e-commerce brands

★ 4.7/5Founded 2012167K+ customers users
Try Klaviyo Free →

⚡ Quick Stats

⭐
Avg Rating
MailerLite4.7/5
Klaviyo4.7/5
🏆 MailerLite wins
💰
Starting Price
MailerLite$10/mo
Klaviyo$20/mo
🏆 MailerLite wins
🔧
Features
MailerLite15
Klaviyo15
🏆 MailerLite wins
🎁
Free Plan
MailerLiteYes ✓
KlaviyoYes ✓

📊 Ratings Breakdown

M

MailerLite

4.7/5 avg
G2 Score4.7/5
Capterra Score4.7/5
Overall Avg4.7/5
K

Klaviyo

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose MailerLite if you need:
  • ✓ Email Campaigns
  • ✓ Automation
  • ✓ Landing Pages
  • ✓ Website Builder
  • ✓ Sign-up Forms
Try MailerLite Free →
Choose Klaviyo if you need:
  • ✓ Email Marketing
  • ✓ SMS Marketing
  • ✓ Marketing Automation
  • ✓ Predictive Analytics
  • ✓ Product Recommendations
Try Klaviyo Free →

🔧 Feature Comparison

MailerLite uniquely offers Email Campaigns, Automation, Landing Pages. Klaviyo uniquely offers Email Marketing, SMS Marketing, Marketing Automation. Both share 3 features including A/B Testing, Segmentation, API.

Feature
MailerLite
Klaviyo
A/B Testing
✓
✓
Segmentation
✓
✓
API
✓
✓
Email Campaigns
✓
✗
Automation
✓
✗
Landing Pages
✓
✗
Website Builder
✓
✗
Sign-up Forms
✓
✗
Pop-ups
✓
✗
Newsletter Editor
✓
✗
Digital Products
✓
✗
Paid Subscriptions
✓
✗
Surveys
✓
✗
Analytics
✓
✗
Integrations
✓
✗
Email Marketing
✗
✓
SMS Marketing
✗
✓
Marketing Automation
✗
✓
Predictive Analytics
✗
✓
Product Recommendations
✗
✓
Forms & Pop-ups
✗
✓
Customer Profiles
✗
✓
Reporting
✗
✓
Shopify Integration
✗
✓
Flow Builder
✗
✓
Templates
✗
✓
Reviews
✗
✓
Total Features
15
15

💰 Pricing Comparison

MailerLite starts at $10/mo, 50% cheaper than Klaviyo's $20/mo.

M

MailerLite Plans

Free tier available

Free
Free
  • • 1000 subscribers
  • • 12K emails/mo
Growing BusinessBest Value
$10/mo
  • • 500 subscribers
  • • Unlimited emails
  • • Sell digital products
Advanced
$20/mo
  • • 500 subscribers
  • • AI assistant
  • • Facebook integration
Enterprise
Custom
  • • 100K+ subscribers
  • • Dedicated IP
Full MailerLite pricing breakdown →
K

Klaviyo Plans

Free tier available

Free
Free
  • • 250 contacts
  • • 500 emails/mo
  • • 150 SMS
EmailBest Value
$20/mo
  • • 251-500 contacts
  • • 5000 emails/mo
Email & SMS
$35/mo
  • • 251-500 contacts
  • • 5000 emails/mo
  • • 1250 SMS
Full Klaviyo pricing breakdown →
🔔 Get notified when prices change

❓ Frequently Asked Questions

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