CompareStack/Klaviyo vs Drip
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Updated March 2026 · Independent Analysis

KlaviyovsDrip

Klaviyo starts at $20/mo, 49% cheaper than Drip's $39/mo. Klaviyo is rated higher at 4.7/5 vs Drip's 4.4/5.

K
Klaviyo

Marketing automation platform purpose-built for e-commerce brands

★ 4.7/5Founded 2012167K+ customers users
Try Klaviyo Free →
D
Drip

Marketing automation designed for e-commerce brands

★ 4.4/5Founded 201330K+ brands users
Try Drip Free →

⚡ Quick Stats

⭐
Avg Rating
Klaviyo4.7/5
Drip4.4/5
🏆 Klaviyo wins
💰
Starting Price
Klaviyo$20/mo
Drip$39/mo
🏆 Klaviyo wins
🔧
Features
Klaviyo15
Drip15
🏆 Klaviyo wins
🎁
Free Plan
KlaviyoYes ✓
DripNo
🏆 Klaviyo wins

📊 Ratings Breakdown

K

Klaviyo

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5
D

Drip

4.4/5 avg
G2 Score4.4/5
Capterra Score4.4/5
Overall Avg4.4/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Klaviyo if you need:
  • ✓ SMS Marketing
  • ✓ Marketing Automation
  • ✓ Predictive Analytics
  • ✓ Customer Profiles
  • ✓ Reporting
Try Klaviyo Free →
Choose Drip if you need:
  • ✓ Automation Workflows
  • ✓ Personalization
  • ✓ On-site Campaigns
  • ✓ Revenue Attribution
  • ✓ WooCommerce Integration
Try Drip Free →

🔧 Feature Comparison

Klaviyo uniquely offers SMS Marketing, Marketing Automation, Predictive Analytics. Drip uniquely offers Automation Workflows, Personalization, On-site Campaigns. Both share 7 features including Email Marketing, Segmentation, A/B Testing.

Feature
Klaviyo
Drip
Email Marketing
✓
✓
Segmentation
✓
✓
A/B Testing
✓
✓
Product Recommendations
✓
✓
Forms & Pop-ups
✓
✓
Shopify Integration
✓
✓
API
✓
✓
SMS Marketing
✓
✗
Marketing Automation
✓
✗
Predictive Analytics
✓
✗
Customer Profiles
✓
✗
Reporting
✓
✗
Flow Builder
✓
✗
Templates
✓
✗
Reviews
✓
✗
Automation Workflows
✗
✓
Personalization
✗
✓
On-site Campaigns
✗
✓
Revenue Attribution
✗
✓
WooCommerce Integration
✗
✓
Visual Builder
✗
✓
Analytics
✗
✓
SMS Integration
✗
✓
Total Features
15
15

💰 Pricing Comparison

Klaviyo starts at $20/mo, 49% cheaper than Drip's $39/mo.

K

Klaviyo Plans

Free tier available

Free
Free
  • • 250 contacts
  • • 500 emails/mo
  • • 150 SMS
EmailBest Value
$20/mo
  • • 251-500 contacts
  • • 5000 emails/mo
Email & SMS
$35/mo
  • • 251-500 contacts
  • • 5000 emails/mo
  • • 1250 SMS
Full Klaviyo pricing breakdown →
D

Drip Plans

Paid plans only

EmailBest Value
$39/mo
  • • 2500 contacts
  • • Unlimited emails
  • • All features included
Full Drip pricing breakdown →
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❓ Frequently Asked Questions

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