HomeKlaviyo vs Kit (ConvertKit)
Updated March 2026 · Independent Analysis

KlaviyovsKit (ConvertKit)

Klaviyo starts at $20/mo, 39% cheaper than Kit (ConvertKit)'s $33/mo. Klaviyo is rated higher at 4.7/5 vs Kit (ConvertKit)'s 4.6/5.

K
Klaviyo

Marketing automation platform purpose-built for e-commerce brands

4.7/5Founded 2012167K+ customers users
Try Klaviyo Free →
K
Kit (ConvertKit)

Email marketing platform built for creators and newsletter publishers

4.6/5Founded 2013600K+ creators users
Try Kit (ConvertKit) Free →

⚡ Quick Stats

Avg Rating
🏆 Klaviyo wins
💰
Starting Price
🏆 Klaviyo wins
🔧
Features
🏆 Klaviyo wins
🎁
Free Plan

📊 Ratings Breakdown

K

Klaviyo

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5
K

Kit (ConvertKit)

4.6/5 avg
G2 Score4.4/5
Capterra Score4.7/5
Overall Avg4.550000000000001/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Klaviyo if you need:
  • Email Marketing
  • SMS Marketing
  • Marketing Automation
  • Predictive Analytics
  • Product Recommendations
Try Klaviyo Free →
Choose Kit (ConvertKit) if you need:
  • Email Broadcasts
  • Visual Automations
  • Landing Pages
  • Sign-up Forms
  • Subscriber Tagging
Try Kit (ConvertKit) Free →

🔧 Feature Comparison

Klaviyo uniquely offers Email Marketing, SMS Marketing, Marketing Automation. Kit (ConvertKit) uniquely offers Email Broadcasts, Visual Automations, Landing Pages. Both share 4 features including Segmentation, A/B Testing, Templates.

Feature
Klaviyo
Kit (ConvertKit)
Segmentation
A/B Testing
Templates
API
Email Marketing
SMS Marketing
Marketing Automation
Predictive Analytics
Product Recommendations
Forms & Pop-ups
Customer Profiles
Reporting
Shopify Integration
Flow Builder
Reviews
Email Broadcasts
Visual Automations
Landing Pages
Sign-up Forms
Subscriber Tagging
Creator Profile
Digital Products
Newsletter Referrals
Deliverability Reporting
Integrations
RSS-to-Email
Total Features
15
15

💰 Pricing Comparison

Klaviyo starts at $20/mo, 39% cheaper than Kit (ConvertKit)'s $33/mo.

K

Klaviyo Plans

Free tier available

Free
Free
  • 250 contacts
  • 500 emails/mo
  • 150 SMS
EmailBest Value
$20/mo
  • 251-500 contacts
  • 5000 emails/mo
Email & SMS
$35/mo
  • 251-500 contacts
  • 5000 emails/mo
  • 1250 SMS
Full Klaviyo pricing breakdown →
K

Kit (ConvertKit) Plans

Free tier available

Newsletter
Free
  • 10K subscribers
  • Landing pages
  • Forms
CreatorBest Value
$33/mo
  • 1K subs
  • Automation
  • Integrations
Pro
$66/mo
  • 1K subs
  • Deliverability reporting
  • Facebook audiences
Full Kit (ConvertKit) pricing breakdown →
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❓ Frequently Asked Questions

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