CompareStack/Klaviyo vs ActiveCampaign
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Home›Klaviyo vs ActiveCampaign
Updated March 2026 · Independent Analysis

KlaviyovsActiveCampaign

ActiveCampaign starts at $15/mo, 25% cheaper than Klaviyo's $20/mo. Klaviyo is rated higher at 4.7/5 vs ActiveCampaign's 4.5/5.

K
Klaviyo

Marketing automation platform purpose-built for e-commerce brands

★ 4.7/5Founded 2012167K+ customers users
Try Klaviyo Free →
A
ActiveCampaign

Marketing automation and CRM platform for customer experience automation

★ 4.5/5Founded 2003180K+ customers users
Try ActiveCampaign Free →

⚡ Quick Stats

⭐
Avg Rating
Klaviyo4.7/5
ActiveCampaign4.5/5
🏆 Klaviyo wins
💰
Starting Price
Klaviyo$20/mo
ActiveCampaign$15/mo
🏆 ActiveCampaign wins
🔧
Features
Klaviyo15
ActiveCampaign15
🏆 Klaviyo wins
🎁
Free Plan
KlaviyoYes ✓
ActiveCampaignNo
🏆 Klaviyo wins

📊 Ratings Breakdown

K

Klaviyo

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5
A

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
Overall Avg4.55/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Klaviyo if you need:
  • ✓ Predictive Analytics
  • ✓ A/B Testing
  • ✓ Product Recommendations
  • ✓ Forms & Pop-ups
  • ✓ Customer Profiles
Try Klaviyo Free →
Choose ActiveCampaign if you need:
  • ✓ CRM & Sales
  • ✓ Landing Pages
  • ✓ Forms
  • ✓ Conditional Content
  • ✓ Split Testing
Try ActiveCampaign Free →

🔧 Feature Comparison

Klaviyo uniquely offers Predictive Analytics, A/B Testing, Product Recommendations. ActiveCampaign uniquely offers CRM & Sales, Landing Pages, Forms. Both share 5 features including Email Marketing, SMS Marketing, Marketing Automation.

Feature
Klaviyo
ActiveCampaign
Email Marketing
✓
✓
SMS Marketing
✓
✓
Marketing Automation
✓
✓
Segmentation
✓
✓
Reporting
✓
✓
Predictive Analytics
✓
✗
A/B Testing
✓
✗
Product Recommendations
✓
✗
Forms & Pop-ups
✓
✗
Customer Profiles
✓
✗
Shopify Integration
✓
✗
Flow Builder
✓
✗
Templates
✓
✗
API
✓
✗
Reviews
✓
✗
CRM & Sales
✗
✓
Landing Pages
✗
✓
Forms
✗
✓
Conditional Content
✗
✓
Split Testing
✗
✓
Predictive Sending
✗
✓
Lead Scoring
✗
✓
Site Tracking
✗
✓
Event Tracking
✗
✓
900+ Integrations
✗
✓
Total Features
15
15

💰 Pricing Comparison

ActiveCampaign starts at $15/mo, 25% cheaper than Klaviyo's $20/mo.

K

Klaviyo Plans

Free tier available

Free
Free
  • • 250 contacts
  • • 500 emails/mo
  • • 150 SMS
EmailBest Value
$20/mo
  • • 251-500 contacts
  • • 5000 emails/mo
Email & SMS
$35/mo
  • • 251-500 contacts
  • • 5000 emails/mo
  • • 1250 SMS
Full Klaviyo pricing breakdown →
A

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • • 1000 contacts
  • • 1 user
  • • Email campaigns
Plus
$49/mo
  • • 1000 contacts
  • • 3 users
  • • Landing pages
  • • CRM
Pro
$79/mo
  • • 1000 contacts
  • • 5 users
  • • Predictive sending
Enterprise
$145/mo
  • • 1000 contacts
  • • 10 users
  • • Custom reporting
Full ActiveCampaign pricing breakdown →
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❓ Frequently Asked Questions

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