HomeKeap vs Nutshell
Updated March 2026 · Independent Analysis

KeapvsNutshell

Nutshell starts at $19/mo, 94% cheaper than Keap's $299/mo. Both rated 4.2/5 by users.

K
Keap

CRM and automation platform for small businesses and entrepreneurs

4.2/5Founded 2001200K+ users users
Try Keap Free →
N
Nutshell

Easy-to-use CRM with built-in email marketing for growing businesses

4.3/5Founded 20105K+ companies users
Try Nutshell Free →

⚡ Quick Stats

Avg Rating
Keap4.2/5
🏆 Nutshell wins
💰
Starting Price
Keap$299/mo
Nutshell$19/mo
🏆 Nutshell wins
🔧
Features
🏆 Keap wins
🎁
Free Plan

📊 Ratings Breakdown

K

Keap

4.2/5 avg
G2 Score4.2/5
Capterra Score4.1/5
Overall Avg4.15/5
N

Nutshell

4.3/5 avg
G2 Score4.3/5
Capterra Score4.3/5
Overall Avg4.3/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Keap if you need:
  • Marketing Automation
  • Sales Pipeline
  • Appointments
  • Invoicing & Payments
  • Landing Pages
Try Keap Free →
Choose Nutshell if you need:
  • Pipeline Management
  • Sales Automation
  • Reporting
  • Team Collaboration
  • Calendar Integration
Try Nutshell Free →

🔧 Feature Comparison

Keap uniquely offers Marketing Automation, Sales Pipeline, Appointments. Nutshell uniquely offers Pipeline Management, Sales Automation, Reporting. Both share 4 features including Contact Management, Email Marketing, Web Forms.

Feature
Keap
Nutshell
Contact Management
Email Marketing
Web Forms
Mobile App
Marketing Automation
Sales Pipeline
Appointments
Invoicing & Payments
Landing Pages
Text Marketing
Lead Scoring
A/B Testing
Analytics
Integrations
E-Commerce
Pipeline Management
Sales Automation
Reporting
Team Collaboration
Calendar Integration
Click-to-Call
API
Territory Management
AI Tools
Lead Attribution
Custom Views
Total Features
15
15

💰 Pricing Comparison

Nutshell starts at $19/mo, 94% cheaper than Keap's $299/mo.

K

Keap Plans

Paid plans only

IgniteBest Value
$299/flat/mo
  • 2 users
  • 1500 contacts
  • Email & text marketing
Grow
$399/flat/mo
  • 3 users
  • 2500 contacts
  • Advanced automations
Scale
$599/flat/mo
  • 5 users
  • 5000 contacts
  • Lead scoring
Full Keap pricing breakdown →
N

Nutshell Plans

Paid plans only

FoundationBest Value
$19/user/mo
  • Contact management
  • Email sync
  • Calendar sync
Growth
$32/user/mo
  • Pipeline automation
  • Personal email sequences
Pro
$49/user/mo
  • AI tools
  • Multiple pipelines
  • Full reporting
Business
$67/user/mo
  • Increased AI limits
  • Advanced automation
Enterprise
$89/user/mo
  • Unlimited pipelines
  • Audit log
  • Priority support
Full Nutshell pricing breakdown →
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❓ Frequently Asked Questions

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