HomeMoosend vs Klaviyo
Updated March 2026 · Independent Analysis

MoosendvsKlaviyo

Moosend starts at $9/mo, 55% cheaper than Klaviyo's $20/mo. Klaviyo is rated higher at 4.7/5 vs Moosend's 4.6/5.

M
Moosend

Affordable email marketing and automation for growing businesses

4.6/5Founded 201130K+ users users
Try Moosend Free →
K
Klaviyo

Marketing automation platform purpose-built for e-commerce brands

4.7/5Founded 2012167K+ customers users
Try Klaviyo Free →

⚡ Quick Stats

Avg Rating
Moosend4.6/5
Klaviyo4.7/5
🏆 Klaviyo wins
💰
Starting Price
Moosend$9/mo
Klaviyo$20/mo
🏆 Moosend wins
🔧
Features
🏆 Moosend wins
🎁
Free Plan
🏆 Klaviyo wins

📊 Ratings Breakdown

M

Moosend

4.6/5 avg
G2 Score4.6/5
Capterra Score4.6/5
Overall Avg4.6/5
K

Klaviyo

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Moosend if you need:
  • Email Campaigns
  • Landing Pages
  • Forms
  • Personalization
  • Real-time Analytics
Try Moosend Free →
Choose Klaviyo if you need:
  • Email Marketing
  • SMS Marketing
  • Predictive Analytics
  • Forms & Pop-ups
  • Customer Profiles
Try Klaviyo Free →

🔧 Feature Comparison

Moosend uniquely offers Email Campaigns, Landing Pages, Forms. Klaviyo uniquely offers Email Marketing, SMS Marketing, Predictive Analytics. Both share 7 features including Marketing Automation, Segmentation, A/B Testing.

Feature
Moosend
Klaviyo
Marketing Automation
Segmentation
A/B Testing
Reporting
Templates
API
Product Recommendations
Email Campaigns
Landing Pages
Forms
Personalization
Real-time Analytics
Transactional Email
Integrations
Drag-and-Drop Editor
Email Marketing
SMS Marketing
Predictive Analytics
Forms & Pop-ups
Customer Profiles
Shopify Integration
Flow Builder
Reviews
Total Features
15
15

💰 Pricing Comparison

Moosend starts at $9/mo, 55% cheaper than Klaviyo's $20/mo.

M

Moosend Plans

Paid plans only

ProBest Value
$9/mo
  • 500 subscribers
  • Unlimited emails
  • Automation
Enterprise
Custom
  • Custom plan
  • Dedicated IP
  • Priority support
Full Moosend pricing breakdown →
K

Klaviyo Plans

Free tier available

Free
Free
  • 250 contacts
  • 500 emails/mo
  • 150 SMS
EmailBest Value
$20/mo
  • 251-500 contacts
  • 5000 emails/mo
Email & SMS
$35/mo
  • 251-500 contacts
  • 5000 emails/mo
  • 1250 SMS
Full Klaviyo pricing breakdown →
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❓ Frequently Asked Questions

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