HomeCampaign Monitor vs Klaviyo
Updated March 2026 · Independent Analysis

Campaign MonitorvsKlaviyo

Campaign Monitor starts at $12/mo, 40% cheaper than Klaviyo's $20/mo. Klaviyo is rated higher at 4.7/5 vs Campaign Monitor's 4.3/5.

C
Campaign Monitor

Email marketing platform known for beautiful email design and deliverability

4.3/5Founded 2004200K+ businesses users
Try Campaign Monitor Free →
K
Klaviyo

Marketing automation platform purpose-built for e-commerce brands

4.7/5Founded 2012167K+ customers users
Try Klaviyo Free →

⚡ Quick Stats

Avg Rating
🏆 Klaviyo wins
💰
Starting Price
🏆 Campaign Monitor wins
🔧
Features
🏆 Campaign Monitor wins
🎁
Free Plan
🏆 Klaviyo wins

📊 Ratings Breakdown

C

Campaign Monitor

4.3/5 avg
G2 Score4.1/5
Capterra Score4.5/5
Overall Avg4.3/5
K

Klaviyo

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Campaign Monitor if you need:
  • Email Campaigns
  • Drag-and-Drop Builder
  • Beautiful Templates
  • Automation
  • Personalization
Try Campaign Monitor Free →
Choose Klaviyo if you need:
  • Email Marketing
  • SMS Marketing
  • Marketing Automation
  • Predictive Analytics
  • Product Recommendations
Try Klaviyo Free →

🔧 Feature Comparison

Campaign Monitor uniquely offers Email Campaigns, Drag-and-Drop Builder, Beautiful Templates. Klaviyo uniquely offers Email Marketing, SMS Marketing, Marketing Automation. Both share 3 features including Segmentation, A/B Testing, API.

Feature
Campaign Monitor
Klaviyo
Segmentation
A/B Testing
API
Email Campaigns
Drag-and-Drop Builder
Beautiful Templates
Automation
Personalization
Analytics
Sign-up Forms
Transactional Email
SMS
Link Review
Integrations
Custom Branding
Email Marketing
SMS Marketing
Marketing Automation
Predictive Analytics
Product Recommendations
Forms & Pop-ups
Customer Profiles
Reporting
Shopify Integration
Flow Builder
Templates
Reviews
Total Features
15
15

💰 Pricing Comparison

Campaign Monitor starts at $12/mo, 40% cheaper than Klaviyo's $20/mo.

C

Campaign Monitor Plans

Paid plans only

LiteBest Value
$12/mo
  • 500 contacts
  • 2500 emails/mo
Essentials
$29/mo
  • 500 contacts
  • Unlimited emails
  • Automation
Premier
$159/mo
  • 500 contacts
  • Phone support
  • Advanced analytics
Full Campaign Monitor pricing breakdown →
K

Klaviyo Plans

Free tier available

Free
Free
  • 250 contacts
  • 500 emails/mo
  • 150 SMS
EmailBest Value
$20/mo
  • 251-500 contacts
  • 5000 emails/mo
Email & SMS
$35/mo
  • 251-500 contacts
  • 5000 emails/mo
  • 1250 SMS
Full Klaviyo pricing breakdown →
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❓ Frequently Asked Questions

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