HomeActiveCampaign vs Sender
Updated March 2026 · Independent Analysis

ActiveCampaignvsSender

Sender starts at $10/mo, 33% cheaper than ActiveCampaign's $15/mo. Both rated 4.5/5 by users.

A
ActiveCampaign

Marketing automation and CRM platform for customer experience automation

4.5/5Founded 2003180K+ customers users
Try ActiveCampaign Free →
S
Sender

Affordable email and SMS marketing for small to medium businesses

4.5/5Founded 2012180K+ users users
Try Sender Free →

⚡ Quick Stats

Avg Rating
🏆 ActiveCampaign wins
💰
Starting Price
🏆 Sender wins
🔧
Features
🏆 ActiveCampaign wins
🎁
Free Plan
🏆 Sender wins

📊 Ratings Breakdown

A

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
Overall Avg4.55/5
S

Sender

4.5/5 avg
G2 Score4.4/5
Capterra Score4.6/5
Overall Avg4.5/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose ActiveCampaign if you need:
  • Email Marketing
  • Marketing Automation
  • CRM & Sales
  • Landing Pages
  • Forms
Try ActiveCampaign Free →
Choose Sender if you need:
  • Email Campaigns
  • Automation
  • Pop-ups & Forms
  • Drag-and-Drop Editor
  • Templates
Try Sender Free →

🔧 Feature Comparison

ActiveCampaign uniquely offers Email Marketing, Marketing Automation, CRM & Sales. Sender uniquely offers Email Campaigns, Automation, Pop-ups & Forms. Both share 2 features including Segmentation, SMS Marketing.

Feature
ActiveCampaign
Sender
Segmentation
SMS Marketing
Email Marketing
Marketing Automation
CRM & Sales
Landing Pages
Forms
Conditional Content
Split Testing
Predictive Sending
Lead Scoring
Site Tracking
Event Tracking
900+ Integrations
Reporting
Email Campaigns
Automation
Pop-ups & Forms
Drag-and-Drop Editor
Templates
Analytics
Heatmap
A/B Testing
Integrations
API
High Deliverability
Transactional Emails
Push Notifications
Total Features
15
15

💰 Pricing Comparison

Sender starts at $10/mo, 33% cheaper than ActiveCampaign's $15/mo.

A

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • 1000 contacts
  • 1 user
  • Email campaigns
Plus
$49/mo
  • 1000 contacts
  • 3 users
  • Landing pages
  • CRM
Pro
$79/mo
  • 1000 contacts
  • 5 users
  • Predictive sending
Enterprise
$145/mo
  • 1000 contacts
  • 10 users
  • Custom reporting
Full ActiveCampaign pricing breakdown →
S

Sender Plans

Free tier available

Free
Free
  • 2500 subscribers
  • 15K emails/mo
StandardBest Value
$10/mo
  • 2500 subscribers
  • 30K emails/mo
  • SMS
  • Automation
Professional
$35/mo
  • 2500 subscribers
  • 60K emails/mo
  • Animated countdown
Enterprise
Custom
  • Dedicated IP
  • Custom sending
  • Dedicated manager
Full Sender pricing breakdown →
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❓ Frequently Asked Questions

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