CompareStack/Omnisend vs ActiveCampaign
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Home›Omnisend vs ActiveCampaign
Updated March 2026 · Independent Analysis

OmnisendvsActiveCampaign

ActiveCampaign starts at $15/mo, 6% cheaper than Omnisend's $16/mo. Omnisend is rated higher at 4.7/5 vs ActiveCampaign's 4.5/5.

O
Omnisend

E-commerce email & SMS marketing automation platform

★ 4.7/5Founded 2014100K+ e-commerce brands users
Try Omnisend Free →
A
ActiveCampaign

Marketing automation and CRM platform for customer experience automation

★ 4.5/5Founded 2003180K+ customers users
Try ActiveCampaign Free →

⚡ Quick Stats

⭐
Avg Rating
Omnisend4.7/5
ActiveCampaign4.5/5
🏆 Omnisend wins
💰
Starting Price
Omnisend$16/mo
ActiveCampaign$15/mo
🏆 ActiveCampaign wins
🔧
Features
Omnisend15
ActiveCampaign15
🏆 Omnisend wins
🎁
Free Plan
OmnisendYes ✓
ActiveCampaignNo
🏆 Omnisend wins

📊 Ratings Breakdown

O

Omnisend

4.7/5 avg
G2 Score4.6/5
Capterra Score4.7/5
Overall Avg4.65/5
A

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
Overall Avg4.55/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Omnisend if you need:
  • ✓ Push Notifications
  • ✓ Automation
  • ✓ Product Picker
  • ✓ Product Recommendations
  • ✓ Forms & Pop-ups
Try Omnisend Free →
Choose ActiveCampaign if you need:
  • ✓ Marketing Automation
  • ✓ CRM & Sales
  • ✓ Forms
  • ✓ Conditional Content
  • ✓ Split Testing
Try ActiveCampaign Free →

🔧 Feature Comparison

Omnisend uniquely offers Push Notifications, Automation, Product Picker. ActiveCampaign uniquely offers Marketing Automation, CRM & Sales, Forms. Both share 4 features including Email Marketing, SMS Marketing, Segmentation.

Feature
Omnisend
ActiveCampaign
Email Marketing
✓
✓
SMS Marketing
✓
✓
Segmentation
✓
✓
Landing Pages
✓
✓
Push Notifications
✓
✗
Automation
✓
✗
Product Picker
✓
✗
Product Recommendations
✓
✗
Forms & Pop-ups
✓
✗
A/B Testing
✓
✗
Analytics
✓
✗
Shopify Integration
✓
✗
WooCommerce
✓
✗
Templates
✓
✗
Campaign Booster
✓
✗
Marketing Automation
✗
✓
CRM & Sales
✗
✓
Forms
✗
✓
Conditional Content
✗
✓
Split Testing
✗
✓
Predictive Sending
✗
✓
Lead Scoring
✗
✓
Site Tracking
✗
✓
Event Tracking
✗
✓
900+ Integrations
✗
✓
Reporting
✗
✓
Total Features
15
15

💰 Pricing Comparison

ActiveCampaign starts at $15/mo, 6% cheaper than Omnisend's $16/mo.

O

Omnisend Plans

Free tier available

Free
Free
  • • 250 contacts
  • • 500 emails/mo
  • • 60 SMS
StandardBest Value
$16/mo
  • • 500 contacts
  • • 6000 emails/mo
  • • Unlimited push
Pro
$59/mo
  • • 2500 contacts
  • • Unlimited emails
  • • Advanced reporting
Full Omnisend pricing breakdown →
A

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • • 1000 contacts
  • • 1 user
  • • Email campaigns
Plus
$49/mo
  • • 1000 contacts
  • • 3 users
  • • Landing pages
  • • CRM
Pro
$79/mo
  • • 1000 contacts
  • • 5 users
  • • Predictive sending
Enterprise
$145/mo
  • • 1000 contacts
  • • 10 users
  • • Custom reporting
Full ActiveCampaign pricing breakdown →
🔔 Get notified when prices change

❓ Frequently Asked Questions

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