HomeLoops vs ActiveCampaign
Updated March 2026 · Independent Analysis

LoopsvsActiveCampaign

ActiveCampaign starts at $15/mo, 69% cheaper than Loops's $49/mo. Loops is rated higher at 4.8/5 vs ActiveCampaign's 4.5/5.

L
Loops

Email for SaaS - marketing, transactional, and product emails

4.8/5Founded 20225K+ SaaS companies users
Try Loops Free →
A
ActiveCampaign

Marketing automation and CRM platform for customer experience automation

4.5/5Founded 2003180K+ customers users
Try ActiveCampaign Free →

⚡ Quick Stats

Avg Rating
🏆 Loops wins
💰
Starting Price
🏆 ActiveCampaign wins
🔧
Features
🏆 Loops wins
🎁
Free Plan
🏆 Loops wins

📊 Ratings Breakdown

L

Loops

4.8/5 avg
G2 Score4.8/5
Capterra Score4.8/5
Overall Avg4.8/5
A

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
Overall Avg4.55/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Loops if you need:
  • Marketing Emails
  • Transactional Emails
  • Loops Sequences
  • Drag-and-Drop Editor
  • Events & Attributes
Try Loops Free →
Choose ActiveCampaign if you need:
  • Email Marketing
  • Marketing Automation
  • CRM & Sales
  • Landing Pages
  • Forms
Try ActiveCampaign Free →

🔧 Feature Comparison

Loops uniquely offers Marketing Emails, Transactional Emails, Loops Sequences. ActiveCampaign uniquely offers Email Marketing, Marketing Automation, CRM & Sales. Both share 1 features including Segmentation.

Feature
Loops
ActiveCampaign
Segmentation
Marketing Emails
Transactional Emails
Loops Sequences
Drag-and-Drop Editor
Events & Attributes
Analytics
Custom Domain
API
Integrations
Templates
In-app Messages
A/B Testing
Webhooks
User Syncing
Email Marketing
Marketing Automation
CRM & Sales
Landing Pages
Forms
Conditional Content
Split Testing
Predictive Sending
Lead Scoring
SMS Marketing
Site Tracking
Event Tracking
900+ Integrations
Reporting
Total Features
15
15

💰 Pricing Comparison

ActiveCampaign starts at $15/mo, 69% cheaper than Loops's $49/mo.

L

Loops Plans

Free tier available

Free
Free
  • 1000 contacts
  • 2000 emails/mo
StarterBest Value
$49/mo
  • 5000 contacts
  • Custom domain
Growth
$149/mo
  • 25K contacts
  • Priority support
Pro
$599/mo
  • 100K contacts
  • Dedicated IP
Full Loops pricing breakdown →
A

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • 1000 contacts
  • 1 user
  • Email campaigns
Plus
$49/mo
  • 1000 contacts
  • 3 users
  • Landing pages
  • CRM
Pro
$79/mo
  • 1000 contacts
  • 5 users
  • Predictive sending
Enterprise
$145/mo
  • 1000 contacts
  • 10 users
  • Custom reporting
Full ActiveCampaign pricing breakdown →
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❓ Frequently Asked Questions

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