HomeAttio vs Zoho CRM
Updated March 2026 · Independent Analysis

AttiovsZoho CRM

Zoho CRM starts at $20/mo, 41% cheaper than Attio's $34/mo. Attio is rated higher at 4.8/5 vs Zoho CRM's 4.2/5.

A
Attio

Next-generation CRM built for modern teams with powerful data model

4.8/5Founded 20195K+ companies users
Try Attio Free →
Z
Zoho CRM

Full-featured CRM for businesses of all sizes with extensive customization

4.2/5Founded 1996250K+ businesses users
Try Zoho CRM Free →

⚡ Quick Stats

Avg Rating
Attio4.8/5
🏆 Attio wins
💰
Starting Price
Attio$34/mo
Zoho CRM$20/mo
🏆 Zoho CRM wins
🔧
Features
🏆 Attio wins
🎁
Free Plan
AttioYes ✓
Zoho CRMYes ✓

📊 Ratings Breakdown

A

Attio

4.8/5 avg
G2 Score4.8/5
Capterra Score4.7/5
Overall Avg4.75/5
Z

Zoho CRM

4.2/5 avg
G2 Score4.1/5
Capterra Score4.3/5
Overall Avg4.199999999999999/5

⚡ Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Attio if you need:
  • Relationship Intelligence
  • Custom Objects
  • Advanced Lists
  • Pipeline Management
  • Calendar Sync
Try Attio Free →
Choose Zoho CRM if you need:
  • Lead Management
  • Deal Management
  • Contact Management
  • Workflow Automation
  • AI Assistant (Zia)
Try Zoho CRM Free →

🔧 Feature Comparison

Attio uniquely offers Relationship Intelligence, Custom Objects, Advanced Lists. Zoho CRM uniquely offers Lead Management, Deal Management, Contact Management. Both share 2 features including Email Integration, API.

Feature
Attio
Zoho CRM
Email Integration
API
Relationship Intelligence
Custom Objects
Advanced Lists
Pipeline Management
Calendar Sync
Automations
Reporting
Enrichment
Real-time Collaboration
Integrations
Notes
Tasks
Mobile Access
Lead Management
Deal Management
Contact Management
Workflow Automation
AI Assistant (Zia)
Reports & Analytics
Social CRM
Inventory Management
Custom Modules
Canvas Design
Mobile App
Telephony
Web Forms
Total Features
15
15

💰 Pricing Comparison

Zoho CRM starts at $20/mo, 41% cheaper than Attio's $34/mo.

A

Attio Plans

Free tier available

Free
Free
  • 3 seats
  • Unlimited contacts
  • Core CRM
PlusBest Value
$34/seat/mo
  • Advanced lists
  • Multi-currency
  • Enrichment
Pro
$69/seat/mo
  • Advanced reporting
  • Automations
  • API
Enterprise
Custom
  • SAML/SCIM
  • Audit logs
  • Custom SLA
Full Attio pricing breakdown →
Z

Zoho CRM Plans

Free tier available

Free
Free
  • 3 users
  • Leads & contacts
  • Tasks
StandardBest Value
$20/user/mo
  • Scoring rules
  • Workflows
  • Multiple pipelines
Professional
$35/user/mo
  • SalesSignals
  • Blueprint
  • Inventory management
Enterprise
$50/user/mo
  • Zia AI
  • Custom modules
  • Multi-user portals
Ultimate
$65/user/mo
  • Advanced BI
  • Enhanced feature limits
Full Zoho CRM pricing breakdown →
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❓ Frequently Asked Questions

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