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Updated March 2026 · 20 tools compared

📧 Best Email Marketing Software (2026)

20 email marketing tools tested and compared. Email marketing and automation platforms for newsletters, campaigns, and sequences.

🏆 Top 20 Tools Ranked

#
Tool
Rating
Price
Free?
1
M
Mailchimp
★ 4.5
$13/mo
✓
2
K
Kit (ConvertKit)
★ 4.6
$33/mo
✓
3
A
ActiveCampaign
★ 4.5
$15/mo
✗
4
B
Brevo (Sendinblue)
★ 4.5
$9/mo
✓
5
K
Klaviyo
★ 4.7
$20/mo
✓
6
D
Drip
★ 4.4
$39/mo
✗
7
A
AWeber
★ 4.3
$14.99/mo
✓
8
G
GetResponse
★ 4.2
$19/mo
✓
9
C
Constant Contact
★ 4.2
$12/mo
✗
10
M
MailerLite
★ 4.7
$10/mo
✓
11
B
beehiiv
★ 4.7
$39/mo
✓
12
O
Omnisend
★ 4.7
$16/mo
✓
13
M
Moosend
★ 4.6
$9/mo
✗
14
C
Campaign Monitor
★ 4.3
$12/mo
✗
15
S
Sender
★ 4.5
$10/mo
✓
16
F
Flodesk
★ 4.1
$38/mo
✗
17
B
Buttondown
★ 4.7
$9/mo
✓
18
L
Loops
★ 4.8
$49/mo
✓
19
M
Mailjet
★ 4.2
$17/mo
✓
20
T
Twilio SendGrid
★ 4.1
$19.95/mo
✓

📋 Detailed Reviews

M

1. Mailchimp

★ 4.5/5

All-in-one marketing platform for email, SMS, automation, and analytics. Founded 2001, serving 11M+ users users.

Key features: Email Campaigns, Marketing Automation, Landing Pages, Sign-up Forms, Audience Segmentation, A/B Testing, Analytics & Reporting, Social Media Posting, Customer Journeys, Dynamic Content, AI Content Generator, SMS Marketing, 300+ Integrations, Templates, Surveys
Pricing: Free plan available. Paid from $13/mo
Pricing →Alternatives →Try Mailchimp →
K

2. Kit (ConvertKit)

★ 4.6/5

Email marketing platform built for creators and newsletter publishers. Founded 2013, serving 600K+ creators users.

Key features: Email Broadcasts, Visual Automations, Landing Pages, Sign-up Forms, Subscriber Tagging, Segmentation, Creator Profile, Digital Products, Newsletter Referrals, A/B Testing, Deliverability Reporting, Integrations, API, Templates, RSS-to-Email
Pricing: Free plan available. Paid from $33/mo
Pricing →Alternatives →Try Kit (ConvertKit) →
A

3. ActiveCampaign

★ 4.5/5

Marketing automation and CRM platform for customer experience automation. Founded 2003, serving 180K+ customers users.

Key features: Email Marketing, Marketing Automation, CRM & Sales, Landing Pages, Forms, Segmentation, Conditional Content, Split Testing, Predictive Sending, Lead Scoring, SMS Marketing, Site Tracking, Event Tracking, 900+ Integrations, Reporting
Pricing: Paid from $15/mo
Pricing →Alternatives →Try ActiveCampaign →
B

4. Brevo (Sendinblue)

★ 4.5/5

All-in-one marketing platform for email, SMS, chat, and CRM. Founded 2012, serving 500K+ users users.

Key features: Email Campaigns, SMS Marketing, WhatsApp Campaigns, Marketing Automation, Transactional Email, CRM, Landing Pages, Sign-up Forms, Segmentation, Chat, Facebook Ads, Reporting, Templates, API, Integrations
Pricing: Free plan available. Paid from $9/mo
Pricing →Alternatives →Try Brevo (Sendinblue) →
K

5. Klaviyo

★ 4.7/5

Marketing automation platform purpose-built for e-commerce brands. Founded 2012, serving 167K+ customers users.

Key features: Email Marketing, SMS Marketing, Marketing Automation, Segmentation, Predictive Analytics, A/B Testing, Product Recommendations, Forms & Pop-ups, Customer Profiles, Reporting, Shopify Integration, Flow Builder, Templates, API, Reviews
Pricing: Free plan available. Paid from $20/mo
Pricing →Alternatives →Try Klaviyo →
D

6. Drip

★ 4.4/5

Marketing automation designed for e-commerce brands. Founded 2013, serving 30K+ brands users.

Key features: Email Marketing, Automation Workflows, Segmentation, Personalization, On-site Campaigns, Forms & Pop-ups, Revenue Attribution, A/B Testing, Product Recommendations, Shopify Integration, WooCommerce Integration, Visual Builder, Analytics, API, SMS Integration
Pricing: Paid from $39/mo
Pricing →Alternatives →Try Drip →
A

7. AWeber

★ 4.3/5

Email marketing and automation platform for small businesses and creators. Founded 1998, serving 600K+ users users.

Key features: Email Campaigns, Automation, Landing Pages, Sign-up Forms, Email Templates, Drag-and-Drop Builder, A/B Testing, Analytics, Segmentation, RSS-to-Email, Integrations, AMP for Email, Web Push, E-Commerce, Canva Integration
Pricing: Free plan available. Paid from $14.99/mo
Pricing →Alternatives →Try AWeber →
G

8. GetResponse

★ 4.2/5

Marketing platform with email, automation, webinars, and conversion funnels. Founded 1998, serving 400K+ customers users.

Key features: Email Marketing, Marketing Automation, Webinars, Landing Pages, Conversion Funnels, Website Builder, Forms & Pop-ups, SMS Marketing, Web Push Notifications, Live Chat, AI Email Generator, A/B Testing, Analytics, Integrations, E-Commerce Tools
Pricing: Free plan available. Paid from $19/mo
Pricing →Alternatives →Try GetResponse →
C

9. Constant Contact

★ 4.2/5

Email marketing and digital marketing platform for small businesses. Founded 1995, serving 600K+ customers users.

Key features: Email Campaigns, Email Templates, Marketing Automation, Landing Pages, Social Media Marketing, Event Marketing, Surveys, Sign-up Forms, Contact Management, A/B Testing, Reporting, SMS Marketing, List Segmentation, Integrations, E-Commerce
Pricing: Paid from $12/mo
Pricing →Alternatives →Try Constant Contact →
M

10. MailerLite

★ 4.7/5

Affordable email marketing with powerful automation for growing businesses. Founded 2010, serving 1.4M+ users users.

Key features: Email Campaigns, Automation, Landing Pages, Website Builder, Sign-up Forms, Pop-ups, Newsletter Editor, Digital Products, Paid Subscriptions, A/B Testing, Surveys, Segmentation, Analytics, API, Integrations
Pricing: Free plan available. Paid from $10/mo
Pricing →Alternatives →Try MailerLite →

❓ FAQ

What is the best email marketing software in 2026?

The best email marketing software in 2026 is Mailchimp. It offers all-in-one marketing platform for email, sms, automation, and analytics with a rating of 4.5/5. Other top options include Kit (ConvertKit) and ActiveCampaign.

What is the cheapest email marketing tool?

Mailchimp offers a free plan. The cheapest paid option is Brevo (Sendinblue) at $9/mo.

Is there a free email marketing tool?

Yes! Mailchimp, Kit (ConvertKit), Brevo (Sendinblue) all offer free plans.

How do I choose the right email marketing software?

Consider your team size, budget, and key requirements. Mailchimp, Kit (ConvertKit), ActiveCampaign are the top-rated options. Compare features and pricing side-by-side to find the best fit for your needs.